About us

How are we seeding the revolution?

Through Farming, Education, Nutrition and African Inspiration. We are here to lead the next generation into a greater greener nation.

The lands of South Africa are the richest on the planet but our people are enslaved and are bound by poverty. With enough resources for all to thrive we could not help but ask why?​

We believe that we can provide sustainable solutions for some of South Africa’s most prominent issues. Many of these problems are reflected by the social inequality and poverty that permeates throughout our society. PlantNation was founded in an attempt to address these imbalances. While poverty abounds there is an abundance of funding tied up in corporate South Africa that we are looking to unlock and utilize as financial capital can be the driving force that catalyses these very necessary changes that poorer communities require.

The plan is to tap into private, corporate and government funding through the utilisation of Community Social Investment programs. In conjunction with development projects we will be able to promote the creation of functional farm-land, sustainable systems and educate the surrounding community to live a self-sustainable, high quality lifestyle where they can not only earn a living but grow one too.

Our emphasis is to work in parks, nature reserves both municipal and communal land, working in schools, farms, fields, parks, and recreational areas. We undertake to perform an in-depth analysis of individual community and land requirements with every project; thereby ensuring that every project obtains maximum value – our aim being to determine the most beneficial methodology that will get the community and land growing functionally from Indigenous Forests to Grasslands.

From working on reforestation and tree planting programs, installing farming systems, water tanks, fertility systems, alternative energy solutions and vegetable gardens, to restoring and establishing fully-functional farmlands, we are able to develop the land and resources available in order to create a more self-sustaining natural environment. The big picture is to assist in the development of underutilised land and resources while concurrently educating the community on continued self-sustainability, so that we leave behind a culture of new age farmers, well-fed children and self-sustaining communities and natural environments.

With the integration of full volunteer programs we are sure to get all walks of life connecting with us and the land, spreading a message of unity, green love and the rise of Africa.

Re-greening Goals and Fundraising Programs

Greenpop Eden Festival of
Action 2018: R18,018.00/R18,018.00

Greenpop Eden Festival of
Action 2019: R18,118.00/R18,118.00

Boitshepo Food Drive

2020 One Million Indigenous Trees
Campaign: 11,662/1,000,000

Fruit Bakkie Lockdown Campaign

Our Philosophy

At PlantNation, our philosophy is that any tree is better than no tree, an indigenous tree is better than any tree and an endemic tree is ideal.


Indigenous means originating or occurring naturally in a particular place. Anything can be indigenous. There are indigenous peoples, animals and plants. Endemic has a similar meaning although it is more specific.Indigenous might refer to an entire continent or country whereas endemic would refer to a very specific geographical area such as a mountain range or valley.


It could be argued that plants are the most important part of an ecosystem. This is because plants provide food for herbivorous creatures. These creatures are then consumed by the carnivores and, eventually returned to the soil where they feed the plants and so the cycle continues.


When you plant an indigenous or endemic tree you are adding a piece to the puzzle. Every tree is an ecosystem in its own right providing a home and food for birds, insects, mammals and reptiles but it is a micro-biome. 


When many trees are planted together to create a small copse of trees it allows for a greater abundance of species as well as for more members of a single species to take up residents which increases the genetic variability of that population and strengthens the species as a whole. When enough small copses are combined we see the creation of jungles and forests. This creates opportunities for the megafauna to take up residents. This includes antelope, big cats, elephants and rhino.


The reason it is important to plant indigenous and endemic trees and plants is because the land and its animals evolved together. They formed mutualistic partnerships that tie various species together in a super-web where every animal and plant depends on all the others to thrive. When you plant an indigenous tree you are extending that web and inviting the natural world back into your own home.

Our People

David Jaffe: Founder/Director

Brief Bio: For as long as I can remember there has always been a deep connection with Mother Nature. Spending most of my free time on adventures lost in the mountains and deep in the oceans. My happy place is in an open space. With a background in business management and passion for nature I was destined to combine the two together by creating a business and nonprofit organization that focuses on both. With our Earths present situation and the challenges of global warming, climate change, wild fires, viral pandemics and deforestation I had no choice but to dedicate as much time, energy and resources to planting trees, educating the youth of our nations and making the world a more beautiful place one tree at a time!

Saul Abelson: Founder/Consultant

Brief Bio: I was introduced to growing plants by my granny Hilda when I was sixteen. She had a succulent garden way before it was popular. One day while walking in the garden I commented on the geometric patterns and shapes of some of her plants, she picked a few of the succulents and asked me if I wanted to grow them for myself. She told me how to dry them out and then put them on a damp piece of cardboard. I followed her advice and soon had rooting planting’s. From that moment on I was hooked on plants. I grew many succulents and then landed up working at a nursery after school. A few years later I was hired as a manager for a well-known landscaping firm and four or five years after that I started my own company. In 2016 I joined up with David and we have been working together since then growing a successful business as well as an NPO as we beautify South Africa one garden at a time.

Andries Sibanda (Ndie)

Tree Planter

Bornfast Mendulo (Bornwell)

Tree Planter

Fanisani Dube (Funwell)

Tree Planter

Fatsani Mendulo (Shelton)

Tree Planter

Mpumulelo Ndlovu (Prosper)

Tree Planter

Siyabonga Phakathia (Junior)

Tree Planter